Communication platform and campaign for Roccamore's collection of sustainable shoes.
Concept, copy and art direction: Jakob Staalby
Illustrations: Johannes Bojesen · Graphic design: Kris Rosendahl
Print and OOH for The Seahorse Collection
Print and OOH for The Butterfly Collection
Print and OOH for The Rainforest Collection
#RoccamoreRespect is the name for all the things we do to do good, to turn things around and change the direction our industry is going.
It’s about respect for the people who are buying and using our shoes as well as for the people who are making them. Respect for the resources we are using to produce them. Respect for the animals that give us the materials we are using. Respect for the creatures and plants that are affected by our production. Respect for the planet that our shoes are made to walk on. Respect for the footprint we are leaving behind.
Shoes may not save the world, but with respect we can come a long way.
It’s about respect for the people who are buying and using our shoes as well as for the people who are making them. Respect for the resources we are using to produce them. Respect for the animals that give us the materials we are using. Respect for the creatures and plants that are affected by our production. Respect for the planet that our shoes are made to walk on. Respect for the footprint we are leaving behind.
Shoes may not save the world, but with respect we can come a long way.
ROCCAMORE
