A Gamer in the Control Tower

Finding qualified applicants for The Danish Defence's Air Traffic Control Academy isn't easy. Only 5% of the population has the required skills to control the airways. And noone know who they are or where they are... But when we realized that gamers has the extreme numeric processing skills required and know how to make stratetic decisions under pressure we came up with an unusual idea...

Client: Danish Defence Command / The Air Traffic Control Academy
Creative team: Ole Rydal, Jakob Staalby, Mette Lund & Rasmus Høgdall.
Made in collaboration with Splay Networks.