Professional experience
2017 – : Creative director & Founder of Staalby Solo, an independent network agency
2012 – 2017: Creative Director, Ogilvy & Mather Copenhagen
2007 – 2012: Creative Director, OgilvyAction Denmark
2005 – 2007: Creative Director, 141 Denmark
2003 – 2005: Copywriter, 141 Denmark
2000 – 2003: Copywriter, Campaign Company
1996 – 2000: Self-employed PR and Marketing consultant for Danish theatres and cultural organisations.
2007 – 2012: Creative Director, OgilvyAction Denmark
2005 – 2007: Creative Director, 141 Denmark
2003 – 2005: Copywriter, 141 Denmark
2000 – 2003: Copywriter, Campaign Company
1996 – 2000: Self-employed PR and Marketing consultant for Danish theatres and cultural organisations.
Professional Expertise
Copywriting (Danish and English)
Creative direction
Conceptual development
Strategic Branding
Storytelling and fictional writing
Editorial work
Advertising (360 campaigns, film, print, radio etc.)
Social Media Marketing
Social Media Marketing
Brand Activation & Shopper Marketing
Art direction
Management
New Bizz & Client presentations
Selected Clients
Roccamore (shoes)
Son of a Tailor (casual wear)
Barons (shirts)
Dagbladet Information (Media)
Arla Foods (dairies)
Carlsberg Breweries (beer and soft drinks)
Stauning Whisky (spirits)
Rebel Cycling (cycling wheels)
Gammel Dansk (spirits)
TopDanmark (insurance and pensions)
Lån & Spar (finance)
Forsvaret (Danish Defence Command)
Kraft Foods/Mondeléz Foods: Gevalia (coffee), Marabou (chocolate), Toblerone and more
Kellogg’s Nordics (serials)
Royal Copenhagen (luxury tableware)
Royal Greenland (sea food)
LEGO (toys)
Save The Children Denmark
Mercedes-Benz
Books:
2022: Den Gale Slagter og andre danske cykelhistorier (The Mad Butcher and other Danish Cycling Tales): Critically acclaimed book about Danish cycling legends
2018: Piraten, Kannibalen og de andre landevejsrøvere (The Pirate, The Cannibal and the other highway men): A critically acclaimed children's book about cycling's greatest legends
2001: 12 Danske Kokke (12 Danish Chefs): A book portraying twelve a Denmarks (at that time) most prominent chefs)
Education
2012: Hyper Island Master Class
1996: Master of Art (Literature and Communications), Roskilde University, Denmark
1988: Mathematical Student, Marie Kruse Skole, Farum, Denmark
1996: Master of Art (Literature and Communications), Roskilde University, Denmark
1988: Mathematical Student, Marie Kruse Skole, Farum, Denmark
Languages
Danish: Mother tongue
English: Full professional proficiency
English: Full professional proficiency
German: Basic knowledge
French: Basic knowledge
Spanish: Basic knowledge
Awards and recognitions
Cannes Lions, Creative Circle Awards, Danish Digital Awards and others. See full list here