Professional experience
2017 – : Independent creative director & freelance copywriter, Staalby Solo
2012 – 2017: Creative Director, Ogilvy & Mather Copenhagen
2007 – 2012: Creative Director, OgilvyAction Denmark
2005 – 2007: Creative Director, 141 Denmark
2003 – 2005: Copywriter, 141 Denmark
2000 – 2003: Copywriter, Campaign Company
1996 – 2000: Self-employed PR and Marketing consultant for Danish theatres and cultural organisations.
Professional Expertise:
Management (part of the agency’s leadership team)
Strategic Branding 
Conceptual development
Story telling and fictional writing
Advertising (360 campaigns, film, print, radio etc)
Brand Activation & Shopper Marketing
Social Media Marketing
Copywriting (Danish and English)
Art direction
New Bizz & Client presentations
Selected Clients & Brands:
Arla Foods (dairies)
Advice A/S (creative agency)
SalesForce 
Telenor
Arbejdernes Landsbank (finance)
Forsvaret (Danish Defence Command)
Carlsberg Breweries: Carlsberg Sport (soft drink)
Kraft Foods/Mondeléz Foods: Gevalia (coffee), Marabou (chocolate), Toblerone and more
Kellogg’s Nordics
British American Tobacco: Prince, Pall Mall, Kings and more
Royal Copenhagen (luxury table ware)
Royal Greenland (sea food)
LEGO (Global)
Save The Children Denmark
Mercedes-Benz
Books:
2018: Piraten, Kannibalen og de andre landevejsrøvere (The Pirate, The Cannibal and the other highway men): A critically acclaimed children's book about cycling's greatest legends
2001: 12 Danske Kokke (12 Danish Chefs): A book portraying twelve a Denmarks (at that time) most prominent chefs)
Education:
2012: Hyper Island Master Class
1996: Master of Art (Literature and Communications), Roskilde University, Denmark
1988: Mathematical Student, Marie Kruse Skole, Farum, Denmark
Languages:
Speaks and writes Danish & English.
Understands and speaks basic French, Spanish and German.
Dreams in Martian. 



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