Professional experience
2017 – : Independent creative director & freelance copywriter, Staalby Solo
2012 – 2017: Creative Director, Ogilvy & Mather Copenhagen
2007 – 2012: Creative Director, OgilvyAction Denmark
2005 – 2007: Creative Director, 141 Denmark
2003 – 2005: Copywriter, 141 Denmark
2000 – 2003: Copywriter, Campaign Company
1996 – 2000: Self-employed PR and Marketing consultant for Danish theatres and cultural organisations.
2007 – 2012: Creative Director, OgilvyAction Denmark
2005 – 2007: Creative Director, 141 Denmark
2003 – 2005: Copywriter, 141 Denmark
2000 – 2003: Copywriter, Campaign Company
1996 – 2000: Self-employed PR and Marketing consultant for Danish theatres and cultural organisations.
Professional Expertise:
Management (part of the agency’s leadership team)
Strategic Branding
Conceptual development
Story telling and fictional writing
Strategic Branding
Conceptual development
Story telling and fictional writing
Advertising (360 campaigns, film, print, radio etc)
Brand Activation & Shopper Marketing
Social Media Marketing
Copywriting (Danish and English)
Brand Activation & Shopper Marketing
Social Media Marketing
Copywriting (Danish and English)
Art direction
New Bizz & Client presentations
New Bizz & Client presentations
Selected Clients & Brands:
Arla Foods (dairies)
Advice A/S (creative agency)
SalesForce
SalesForce
Telenor
Arbejdernes Landsbank (finance)
Forsvaret (Danish Defence Command)
Carlsberg Breweries: Carlsberg Sport (soft drink)
Kraft Foods/Mondeléz Foods: Gevalia (coffee), Marabou (chocolate), Toblerone and more
Kellogg’s Nordics
British American Tobacco: Prince, Pall Mall, Kings and more
Royal Copenhagen (luxury table ware)
Royal Greenland (sea food)
LEGO (Global)
Save The Children Denmark
Mercedes-Benz
Books:
2018: Piraten, Kannibalen og de andre landevejsrøvere (The Pirate, The Cannibal and the other highway men): A critically acclaimed children's book about cycling's greatest legends
2001: 12 Danske Kokke (12 Danish Chefs): A book portraying twelve a Denmarks (at that time) most prominent chefs)
2001: 12 Danske Kokke (12 Danish Chefs): A book portraying twelve a Denmarks (at that time) most prominent chefs)
Education:
2012: Hyper Island Master Class
1996: Master of Art (Literature and Communications), Roskilde University, Denmark
1988: Mathematical Student, Marie Kruse Skole, Farum, Denmark
1996: Master of Art (Literature and Communications), Roskilde University, Denmark
1988: Mathematical Student, Marie Kruse Skole, Farum, Denmark
Languages:
Speaks and writes Danish & English.
Understands and speaks basic French, Spanish and German.
Dreams in Martian.
Understands and speaks basic French, Spanish and German.
Dreams in Martian.