Nordic campaign platform for Santander Bank.
Made for the Danish, Finnish, Swedish and Norwegian markets.
Background: Santander aimed to position themselves as a trusted "2nd bank" for conscious consumers. Instead of focusing on good or bad choices, or right and wrong decisions, we encouraged people to take their time and think things through. After all, pausing to think doesn’t cost a thing.
Creative director, concept and copy: Jakob Staalby
Client Service Director: Mette Asbjørn.
Art direction: Ole Rydal · Director: Stefan Pflug
Production company: Holy Ravioli.
