Concept and strategy: Frederikke A. Schmidt and Jakob Staalby. Copy and art direction: Jakob Staalby / Photos: Marie Hald/ Graphic design: Kris Rosendahl / Movie, shooting and editing: Emma Egede Skafte
In the summer of 2021, crop tops divided Denmark: who were allowed to wear them and who were allowed to have a problem with them? And what about a hijab, a transparent dress or high heels? Who is allowed to wear what, and who decides what is right and wrong?
What if we used our energy to salute those who are different from ourselves, instead of judging each other? What if we stop looking for flaws and reject things we don't understand, and instead choose to celebrate each other?
What a Christmas it would be!