A series print ads made for Danish cheese brand Riberhus with art director Lukas Lund and photographer Martin Juul.
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Headline: Hurry up, it's time to relax
Body copy: Some people are always busy cutting corners and taking short cuts. Others would rather take slow down and let things take the time they take. Like a classical Riberhus. You can't hurry great cheese. But that's fine, the taste will stop time for a while.
Payoff: Riberhus · A little better than other great cheeses
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Headline: To Wait Or Not To Wait?
Body copy: Many people find that waiting time is waisted time. But at Riberhus we call it quality time. Because a good and tasty cheese requires time and patience – and then we don't have to question the quality
Payoff: Riberhus · A little better than other great cheeses
![](https://cdn.myportfolio.com/fe1ded4971b178b67e551c296569e761/3606664678ece2cd1e5f7178_rw_600.jpg?h=c24d96cdc8151ade76455600680c2999)
HeadlineA little better than other great cheeses
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Headline: An line from a famous Danish X-mas Carrol. Direction translation: "What a wild congestion and noise"
Body copy: How come we are always stressing and running around to make ourselves cosy?
Why not just sit down and let things take the time they need. Like a classical Riberhus.
So do relax and enjoy both our cheese and Christmas.
Payoff: Riberhus · A little better than other great cheeses