How do you remind people that news from Ekstra Bladet always are fresh?
A simple piece of creative shopper marketing that did quite a difference for Denmark's leading tabloid paper.
Agency: Ogilvy Denmark
Creative team: Michael Stokkeby and Jakob Staalby with the help of Jesper Isholm and Rasmus Høgdahl
Music: Composed and recorded by Supercharango.com in Buenos Aires