How do you remind people that news from Ekstra Bladet always are fresh? 
A simple piece of creative shopper marketing that did quite a difference for Denmark's leading tabloid paper.
 
Agency: Ogilvy Denmark
Creative team: Michael Stokkeby and Jakob Staalby with the help of Jesper Isholm and Rasmus Høgdahl
Music: Composed and recorded by Supercharango.com in Buenos Aires

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